What is Cash-on-Cash Return?
Cash-on-cash return (CoC) is the most investor-relevant return metric for financed real estate because it measures what you actually earn on the dollars you personally put into a deal. Unlike cap rate — which is financing-agnostic — cash-on-cash accounts for your mortgage payments, giving you a true picture of how hard your capital is working. It is calculated by dividing annual pre-tax cash flow (rent minus all expenses including the mortgage) by the total cash you invested, which includes the down payment, closing costs, and any renovation costs paid out of pocket. A cash-on-cash return of 8–12% is generally considered good for most markets; exceptional deals in cash-flow-heavy markets can reach 15–20%. Cash-on-cash can be significantly boosted by leverage (using less of your own money), which is why BRRRR strategies — where you recover most of your capital on refinance — can produce theoretically infinite cash-on-cash returns. Always calculate CoC alongside NOI and DSCR to get a complete picture of rental property performance.
